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Volume 1, Issue 1
Volume 1, Issue 2
About BSR
China’s trillion-dollar hydrogen market - how to predict industrial first movers
Volume1Issue2, Strategy, Industrial Matthew Weaver 2/1/24 Volume1Issue2, Strategy, Industrial Matthew Weaver 2/1/24

China’s trillion-dollar hydrogen market - how to predict industrial first movers

Chinese industrials with a 20%+ institutional shareholder makeup are more likely to explore hydrogen transition

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Don't [always] blame the messenger - when an AI-bot should just be a bot
Volume1Issue2, Marketing, Finance Matthew Weaver 2/1/24 Volume1Issue2, Marketing, Finance Matthew Weaver 2/1/24

Don't [always] blame the messenger - when an AI-bot should just be a bot

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What some CMO's get wrong when picking a spokesperson for a social stance
Volume1Issue1, Marketing, Consumer/retail Matthew Weaver 11/1/23 Volume1Issue1, Marketing, Consumer/retail Matthew Weaver 11/1/23

What some CMO's get wrong when picking a spokesperson for a social stance

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Worried about social responsibility campaign blowback? Here's what not to do
Volume1Issue1, Marketing, Consumer/retail Matthew Weaver 11/1/23 Volume1Issue1, Marketing, Consumer/retail Matthew Weaver 11/1/23

Worried about social responsibility campaign blowback? Here's what not to do

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