![Don't [always] blame the messenger - when an AI-bot should just be a bot](https://images.squarespace-cdn.com/content/v1/64b968f77321602fb2f87390/1704514451657-GYEYJ6R0H4IX510U6G3Q/iStock-car+insurance.jpeg)
Don't [always] blame the messenger - when an AI-bot should just be a bot
Analytics are for small retailers too - an excel tool with no more cost or staff
What some CMO's get wrong when picking a spokesperson for a social stance
